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4. Visual Communication

This chapter discusses the importance of design when working on delivering content. Visual communication involves the intersection of content and form. While "content is king" is still true, the design is what creates connection and understanding. The goal of a designer is to make content more engaging. A foundation of design concepts and tools can help you create a message with visuals that can be easily understood by many people.

What I love about studying communications is the intersection of art, social sciences, and business. This chapter really illustrated to me the weight that art and visuals have when it comes to communication.


The foundations of visual communication and design are an important place to start when you're working on a project. These are the building blocks in which all of your elements are built upon.


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