HI THERE! I’M EMMA.

CREATIVE MARKETING ASSOCIATE INTERNSHIP
RDIGITAL - RALEIGH-DURHAM, NC | MAY 2020- CURRENT

• Assistant to the President and Chief Creative Strategist for two consecutive summer internships.

• Observed and supported in the development of a broad range of marketing initiatives across a diverse client base including nonprofit, consumer services food & beverage and direct-to-consumer retail.

• Managed direct client communications to obtain assets, gather inputs for content planning initiatives and seek client feedback and approvals.

• As part of a website development project, learned how to integrate business extensions and third-party software on the SquareSpace hosting platform.

• Owned a portion of content creation responsibilities including concepting, design & copywriting for Instagram & Facebook content across multiple clients.

• Responsible for content publishing and moderation for social media channels.

• Led audience engagement and growth through industry-specific research in nonprofit organizations. Increased account following for the client by more than 900 followers on Instagram.

MARKETING MANAGER AND CONTENT CREATOR
HOLISTIC HAIR SALON - CARY, NC |  JANUARY 2019 - MARCH 2020

• Through a comprehensive redesign and development, transformed a professional services website into a highly engaging customer experience to showcase salon expertise and drive new client acquisition.

• Integrated appointment scheduling, custom content forms, social media channels and a refined and sophisticated design reflective of the in-salon experience.

• Planned, designed, and wrote all content for website and social media channels including Instagram and Facebook.

• Optimized salon operations by implementing financial and client tracking systems into the backend of website functionality.

• Fielded customer inquiries regarding services and products and maintained knowledge of current sales goals and salon promotions.

OFFICE MANAGER
ELIZABETH GARDENS LANDSCAPE DESIGN - SAG HARBOR, NY | MAY 2018 - AUGUST 2018

• Oversaw all aspects of successful and high-volume landscape design, sales, company operations and maintenance.

• Developed and refined landscape plans and design to meet client needs and align with provided budgets.

• Financial responsibilities included managing project invoices, progress tracking, projections and initiating project estimates.

• Responsible for inventory ordering and delivery to job sites, crew supervision, time entry and payroll.

UNIVERSITY OFFICE ASSISTANT
UNC CHARLOTTE- CHARLOTTE, NC | SEPTEMBER 2017 - MAY 2018

• Responsible for the administrative needs for the UNC Charlotte Dean of Students & IT campus offices.

• Managed IT asset requests, fulfillment and inventory for students and staff

• Supported both offices with email correspondence, policies and general communication amongst students and faculty

SEASONAL SALES ASSOCIATE
NORDSTROM - DURHAM, NC | MAY 2017 - AUGUST 2017

• Maintained a neat, organized and presentable sales floor to promote merchandise and drive sales.

• Assessed customer needs and provided insightful recommendations and information about product features, resulting in a high rate of return customers.

• Resolved all customer inquiries and complaints, resulting in high rates of customer satisfaction.

• Worked alongside brand representatives to boost sales by enhancing product presentation and increasing product knowledge among the sales team.

HOSTESS AND WAITRESS
TRAVINIA ITALIALIAN KTICHEN - MORRISVILLE, NC | MARCH 2013 - MARCH 2018

• Hosted and waitressed for more than four consecutive years during my high school career.

• Warmly greeted new and returning customers and developed relationships resulting in customer loyalty.

• Memorized over 30 menu items and rotating specials to give customized recommendations to guests.

• Managed reservations, seating, and accommodations for the entire restaurant during designated shifts as hostess.